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Hi, I am Zeynep

UX Designer

I'm a cross-disciplinary designer, who loves engaging with people. Assumption-based decisions trigger me the most. Therefore, I thrive in user research, user tests, analyzing data and transforming it to clear insights. I’m passionate about being voice of users, aligning cross-disciplinary teams around data-driven solutions, and also being pragmatic when it’s needed. I’m interested in emerging technologies, especially AI and LLMs.

Projects

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Petrel 

UX Researcher/Designer, Internship at SLB

A POC (Proof of Concept) project to convince stakeholders to invest in Petrel, gas & oil exploration software. It required UX research, and close and effective collaboration with PMs, QAs, developers, and stakeholders. I learned how to find a balance between business goals and user needs, and visualizing data.

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Lommeboken

UX Designer,
Internship at Digdir

A case project at Digir collaborated with Brønnøysundregistrene to streamline the Norwegian liquor license process. It required UX research, prototyping and testing skills, and a cross-disciplinary collaboration with PMs, developers, lawyers, and designers. I learned how to lead a team, and got a technological understanding of Web3, wallet, and blockchain.

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Master's Thesis

Interaction Design MSc,
at NTNU

"Exploring the Impact of Large Language Models (LLMs) on Conceptual Learning in Higher Education: An Analysis of AI-Driven Conversational Tools (ChatGPT)".  
 

Public Defensed, External and Internal Examiners, Thesis Grade: A

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TeamBox

Service Design Project

A model enabling healthcare workers to start cross-disciplenary projects, in collaboration with a nonprofit organization and a partnership between Norwegian medical facilities and local hospital.

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Mnemonic

UX Lead Case Study 

Due to new customer demand, the PM has decided to develop a mobile version of Argus despite some uncertainty around benefits, resource allocation, and workflow availability. As the UX lead on the development team, what would be my approach in this situation?

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Brick

UX/UI Design Case Study

Brick is a one-day-long case study for a software company. The task was to design a web application interface for creating and hosting online courses. 

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Dark Side of UX

UX Research Project

This was a research project before thesis which has 2 pillars: 1) literature review about dark patterns in tourism industry, 2) analysis dark patterns in airline companies in Norway. The results showed that there is a need for domain based dark pattern taxonomy and regulation to protect users.

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TR Raki

Bachelor Senior Project

It is my industrial design bachelor's degree senior project in 2017. It includes product, service and application design.

©2025 by Zeynep Masalaci. All rights reserved.

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