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I take a holistic approach where design, business, and technology meet.

 

With a focus on product strategy, I align data-driven design decisions with company goals.

 

What truly motivates me is turning complex data into simple information/visuals/stories that help people understand and take action.

 

I am strong at building and maintaining relationships with people and integrating AI tools into my work to optimize the process.

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SLB: I identified a strategic gap in UX research, aligned user needs with business goals helping for data-driven decisions —resulting in a successful project and securing future funding.

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I have 3+ years experience in Norway, Belgium, Spain and Turkey.

Alvisual: As the first and only product designer, I was deeply involved in business strategy, contributing to cross-functional decisions and learning how design drives product direction in a growing company.

Digdir: Experiencing the consequences of being sidelined UX designer taught me the importance of designers as strategic voices in product development, and pushed me to speak up and step into a leadership mindset.

Holistic Approach

1

Business

My work experiences have strengthened my ability to align cross-disciplinary teams, advise, and guide for data-driven design decisions that create value both users and business.

2

Technology

​Industrial Design —a field rooted in engineering, equiped me with an analytical mindset and a deep understanding of the technologies.

 

My commitment to continuous learning of emerging technologies is reflected in my master's thesis on Generative AI and Large Language Models (LLMs).

3

Design

I thrive in collaboration, and stepping into leadership. Starting as an product designer, I later transitioned into UX design, where
I identified the
critical gap between user experience, business needs, and the disconnect between designers and developers. These gaps positioned me in time as a strategic product designer/advisor.

​

Experiences

SLB (Schlumberger)

Strategic Product Design Intern

Oslo / Norway

2024 Summer

Digitaliseringsdirektoratet (Digdir)

(The Norwegian Digitalisation Agency)

UX Design Intern

Brønnøysund / Norway

2023 Summer

Norwegian University of Science and Technology (NTNU)

Research Assistant for Education Hub Platform

Sponsored by Norway Grants

Gjøvik / Norway

2023 November - 2024 February

Norwegian University of Science and Technology (NTNU)

Research Assistant for Rurallure

Sponsored by the EU Horizon 2020 Research and Innovation Program

Gjøvik / Norway

2022 - 2024

Alvisual

Product Designer

Izmir / Turkey

2019 - 2021

Education

Norwegian University of Science and Technology

MSc in Interaction Design

Gjøvik / Norway

2022 - 2025

Universitat de Barcelona

Erasmus+ Exchange in Design

Barcelona / Spain

2016

Izmir University of Economics

Bachelor in Industrial Design

Izmir / Turkey

2012 - 2017

Languages

English (fluent)

Norwegian (intermediate A2-B1)

Spanish (conversational)

German (conversational)

Turkish (native)

Tools

Figma, SPSS (Quantitative analysis), QualCoder (Qualitative analysis), CSS, HTML5, Tobii eye-tracking tool, Miro, Mural, Adobe Illustrator, Adobe Photoshop, Rhinoceros 3D, AutoCAD 2D, KeyShot, GitHub

Interests

Traveling, climbing, hiking, training, camping, waterskiing, skiing, snowboarding, swimming, sauna, board games, Lego, van renovation, taking pictures, painting, drawing

Licences / Certificates

Interaction Design Foundation (IxDF) 2022 - 2025

Information Visualization: How to Represent Complex Data

Data Analysis: Methodologies, Tools, and Processes

Data-Driven Design: Quantitative Research for UX

User Research - Methods and Best Practices

AI for Designers

How to Design With and For AI

How to Elevate the User Experience of AI with Design Patterns

Design Thinking: Ultimate Guide

Lingu Norwegian Course A1-B1

Accredited by HK-dir, 2025

Norwegian Pilgrimage Route Certificate

Lillehammer to Trondheim, 100 km, 2023 / Norway

Våttkort Norges Padleforbund  (Norwegian Kayak Licence)

2023 / Brønnøysund, Norway

B Type Driving License

2013 / Turkey

©2025 by Zeynep Masalaci. All rights reserved.

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