TR Raki
"Raki, best when shared."
Bachelor' Degree Senior Project, 2017
Awards
Turkey Design Week 2018,
Worthy of Display Award
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Shizuoka University Of Art And Culture 2017,
Worthy of Display Award
Raki is an alcoholic drink made of twice-distilled grapes. It is the national drink of Turkey by the alcohol volume of 40-50%.
TR Raki is an industrial design project including product design, service design and application design. It is a modern approach to drinking raki.
My Role
In this project, I was solely responsible for everything, from scratch to the production and presentation.
Tools
Rhinoceros 3D, Solidworks, KeyShot, AutoCAD, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Handsketching
Project Type
Bachelor's degree senior project at Izmir University of Economics, 12 weeks
Background
Meet Raki...
Raki, otherwise known as Lion's Milk is the Turkish signature national drink. Made of twice-distilled grapes and aniseed, consumed with small plate of appetizers.
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Raki is serious business in Turkey. It's the go-to spirit for celebrating an occasion. However, you can't just drink Lion's Milk anywhere, at any time, with anyone. All these variables depend upon unspoken codes and table rules.
Problem
This tradition makes raki hard to reach in terms of place, and price since it is sold only by bottle not by glass in the restaurants.
Solution Approach
An unusual raki experience and set of raki is designed to make it available also in bars. It is also time saving modern approach for young adults and tourists.
Goal, Target Group and Scope
It is aimed for expanding critical area of raki by making it available also in bars by glass not only by bottle in restaurants.
Starting from setting about drinking ways of raki (single, double, dry) and consuming with appetizer; a raki set is designed which offers an unusual raki experience.
The target group was young adults in Turkey (18 - 35 years old), and foreign tourists who would like to taste it and experience the ritual in a limited of time while travelling.
The scope was "How to create a new system for drinking raki alone, without changing the ritual?".
Persona
User Journey
System Design
Product Design
As for products a minimalist and fast presentation way is followed to suit for bars.
Considering products' compatibility with each other offers a better interaction between raki and it's user.
How it works?
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Raki Glass
Plate
Cold Keeper
Aluminum
Cork
Cooler Gel
Glass
Ceramic
Product 1: Cold Keeper
Cool keeper, consist of cork and gel-filled cap, is an innovative and sustainable on the contrary of ehlikeyf. The gel-filled aluminum cap occupies little space in freezer and it slows heat exchange in the cork holder thanks to cork material.
h: 74, 2r: 71 mm
Innovation
Product 2: Apperative Plates
Answering Predicted Need
Standing plates around the cooler facilitates holding and also occupy little space on the desk. The slices on mezze plate prevent the flavors from mixing, textured surface protect olives from slipping away.
Roasted Chickpea Plate
R: 76, 120 mm
Mezze Plate
R: 76, 147 mm
Product 3: Glasses
Aesthetics
The recess detail on the glasses is a tactile display shows where as raki has
to be put for each type:
dry, single and double raki.
h: 75, 120, 140, 140 mm
DRY
125 cc raki
DOUBLE
125 cc raki,
125 cc water
SINGLE
75 cc raki,
175 cc water
WATER
250 cc water
Digital Product
User Interface Design
Branding
